In order to thoroughly implement the Guiding Opinions of the National Development and Reform Commission on Governing Low Price and Disorderly Competition in Accordance with Laws and Regulations and Maintaining Market Health Order, and promote the high-quality development of the dental industry, the Self Discipline Committee of Guangdong Private Dental Association has issued the following initiative:
一、 Adhere to the essence of medicine and establish a solid safety bottom line.
1. Adhere to quality first, follow medical standards, ensure diagnosis and treatment safety and service quality, and eliminate the behavior of sacrificing medical quality at the expense of price reduction.
2. Scientifically and rationally formulate prices based on core elements such as material cost, technical difficulty, and service value, clearly mark prices and publicly implement them, and reject false discounts and price traps.
二、 Standardize market behavior and resist vicious competition.
1. The advertising price shall not be lower than the local government guidance price; Do not engage in dumping at a price lower than cost, and maintain a reasonable profit margin for the industry.
2. Not inducing patients with "low price drainage" but increasing orders and bundling consumption during surgery; The diagnosis and treatment plan should be fully communicated with the patient, and an informed consent form should be signed to ensure transparency in consumption.
三、 Maintain industrial ecology and promote coordinated development.
1. Maintain fairness in the industrial chain, refuse to transfer cost pressure by squeezing upstream suppliers (equipment, denture processing, etc.), safeguard the rights and interests of both parties in cooperation, and ensure stable and sustainable supply chain quality.
2. Advocate for healthy competition: the focus of competition shifts towards technological level, service experience, and long-term reputation; Explore collaborative mechanisms such as technology sharing and talent training to enhance the overall service level of the industry.
四、 Strengthen information compliance and adhere to the bottom line of medical ethics.
1. Purifying the publicity environment: Medical science popularization content must undergo professional review and comply with the "Medical Advertising Management Measures" to prevent exaggeration of therapeutic effects and the creation of anxiety related advertisements; Online platforms must indicate the review number and responsible party when publishing information.
2. Adhere to the principle of "patient-centered", make diagnosis and treatment decisions based on medical indications, and refuse excessive medical treatment; Establish a price dispute mediation channel and improve the customer complaint response mechanism.
3. Do not undermine peer institutions, objectively examine disputes during the patient's treatment process, strengthen communication, or seek consultation from higher-level experts, striving to provide patients with good outcomes.
We hope that all colleagues will take practical actions to uphold the dignity of the industry, practice the healthy development concept of "comparing technology, services, and reputation", and jointly build a "high-quality, cost-effective, fair, and orderly" oral medical market environment! Jointly shape a good image of the private dental healthcare industry in Guangdong Province!
